Robb Whittlef
About Robb Whittlef
Robb Whittlef serves as the Chief Marketing Officer at FaceCake, where he has been instrumental in developing innovative retail solutions since 2019. His work focuses on enhancing customer experiences through advanced technology and data insights.
Work at FaceCake Marketing Technologies
Robb Whittlef has served as the Chief Marketing Officer (CMO) at FaceCake Marketing Technologies since 2019. In this role, he has focused on leveraging the company's technology to reduce costly returns for retailers and brands. He has contributed to the development of immersive visual and social retail commerce experiences that engage a diverse range of stakeholders, including consumers, influencers, and media companies. Whittlef has played a key role in creating an omni-channel, AR-driven, AI-powered platform that emphasizes scalability and personalization.
Education and Expertise
Robb Whittlef studied at the University of Michigan, where he gained foundational knowledge that supports his career in marketing and technology. His expertise lies in delivering actionable customer experiences that enhance conversion rates and customer satisfaction through the use of first-party data insights. This educational background complements his professional experience in developing innovative marketing strategies.
Background
Prior to his tenure at FaceCake, Robb Whittlef worked at Rochdale Spears Group as a Creative Director for 11 months in 2013. His earlier career includes a significant role at Scripps Networks Interactive, where he served as an On-Air Personality from 1996 to 2005 for nine years. These positions provided him with diverse experiences in creative direction and media engagement.
Achievements
At FaceCake, Robb Whittlef has been instrumental in creating a unique omni-channel platform that integrates augmented reality and artificial intelligence. His contributions have significantly impacted the retail sector by enhancing customer experiences and reducing return rates for brands. His focus on immersive commerce experiences has positioned FaceCake as a leader in the industry.