Jonathan Charpentier
About Jonathan Charpentier
Jonathan Charpentier is a Marketing Manager at Facta, where he has worked since 2022. He previously held marketing roles at Bacon Inc. and Big Red Jelly, and he has experience in digital media and content strategy.
Current Role at Facta
Jonathan Charpentier serves as the Marketing Manager at Facta, a position he has held since 2022 in the San Francisco Bay Area. In this role, he is responsible for developing and implementing marketing strategies that drive lead generation and enhance the company's online presence. He collaborates closely with the Head of Growth to establish quarterly marketing KPIs and explore new marketing channels. His contributions include overseeing the creation and prioritization of SEO content, which supports Facta's positioning in the SaaS financial metrics industry.
Previous Experience in Marketing
Before joining Facta, Jonathan Charpentier gained extensive marketing experience at Bacon Inc., where he worked as a Marketing Manager from 2019 to 2022. He also held roles as a Marketing Specialist and Marketing Contractor at the same company. His earlier experience includes a Digital Marketing and Branding Internship at Big Red Jelly in 2019 and a position as Digital Media Specialist at The Quarry Indoor Climbing Center from 2018 to 2020. These roles provided him with a solid foundation in digital marketing and branding.
Education and Expertise
Jonathan Charpentier studied Communications with a focus on Advertising at Brigham Young University. His academic background has equipped him with the skills necessary for effective marketing management and strategy development. He applies this expertise in his current role at Facta, where he has developed the company's go-to-market strategy and directed messaging to drive lead generation.
Contributions to Facta's Marketing Strategy
At Facta, Jonathan Charpentier has played a key role in shaping the company's marketing strategy. He developed a framework of content pillars that positions Facta as an industry expert in SaaS financial metrics. He also facilitated the company's participation in industry-related events, enhancing its visibility as a sponsor and thought leader. His insights into product development have contributed to the enhancement of product-led marketing efforts.
Website Development and SEO Initiatives
Jonathan Charpentier has been instrumental in designing, developing, and maintaining Facta's website. He implemented on-page SEO strategies to improve the site's visibility and user engagement. Additionally, he developed a content management system (CMS) for content creation, which supports ongoing marketing initiatives and enhances the overall digital presence of Facta.