Ben O’brien
About Ben O’brien
Ben O’Brien's Professional Title
Ben O’Brien holds the position of Director of Shopper Marketing. In this role, he directs strategies and initiatives in the shopper marketing domain to enhance brand engagement and drive sales. His responsibilities likely involve overseeing marketing campaigns, collaborating with key stakeholders, and leading a team of marketing professionals.
Education and Expertise of Ben O’Brien
Ben O’Brien earned a bachelor's degree in business administration from Susquehanna University. With over seven years of experience in the shopper marketing field, he has developed a strong foundation in business principles and market dynamics that he applies to his current role as Director of Shopper Marketing.
Ben O’Brien's Career Background
Ben O’Brien has gained extensive experience working with various Consumer Packaged Goods (CPG) companies. His portfolio includes notable brands such as Nestlé Waters North America, Heineken, Unilever, and Mars Wrigley. His background demonstrates a diverse and deep understanding of the shopper marketing landscape within the CPG industry.
Ben O’Brien's Role at TWINOAKS
At TWINOAKS, Ben O’Brien led the grocery channel shopper marketing team for its client Beiersdorf. Beiersdorf's brands, which include NIVEA, Aquaphor, and Eucerin, benefitted from his expertise in driving shopper marketing strategies. His role involved managing marketing efforts to boost customer engagement and drive sales within the grocery channel.