Erin Lifeso
About Erin Lifeso
Erin Lifeso - President at Factory Innovation
Erin Lifeso is the President of Factory Innovation, where she oversees initiatives in better-for-you consumer packaged goods (CPG). With more than 15 years of experience focused on this sector, she brings extensive industry knowledge to her role. Lifeso's leadership aims to enhance the market presence and innovation in health-conscious product lines.
Erin Lifeso's Education and Academic Background
Erin Lifeso holds a Bachelor of Science degree in mechanical engineering from Cornell University. She further advanced her qualifications by obtaining an MBA from the Tuck School of Business at Dartmouth. This strong educational foundation has contributed to her strategic and analytical abilities in the CPG industry.
Erin Lifeso's Expertise in Better-for-You CPG Brands
With over 15 years of dedicated experience in the better-for-you CPG sector, Erin Lifeso has cultivated a deep understanding of consumer needs and market trends. Her expertise extends to natural channel brands including TERRA Chips and Garden of Eatin', showcasing her ability to drive growth in health-focused product lines.
Erin Lifeso's Leadership at Hain Celestial Group
During her tenure at the Hain Celestial Group, Erin Lifeso led the snacks division, where she played a key role in managing and expanding health-conscious snack options. Her work with brands like TERRA Chips and Garden of Eatin' highlights her commitment to promoting natural and better-for-you products.
Erin Lifeso's Role at B&G Foods
Erin Lifeso spent four years in leadership roles at B&G Foods, where she utilized her expertise to contribute to the company's growth and product innovation. Her work at B&G Foods further solidified her reputation in the better-for-you CPG industry.
Successful Marketing Turnaround at Balance Bar
While working at a private equity-backed firm, Erin Lifeso led the marketing efforts for Balance Bar, resulting in a significant turnaround for the brand. Her strategic marketing initiatives were pivotal to the brand’s revitalized success during her tenure.