Victoria Vancoevorden
About Victoria Vancoevorden
Victoria Vancoevorden is a Senior Content Marketing Manager with extensive experience in content creation and marketing strategy. She has held various roles in companies such as FactoryFix, UPshow, and Chamberlain Group, focusing on long-form content, social media, and SEO-driven editorial planning.
Current Role at FactoryFix
Victoria Vancoevorden serves as the Senior Content Marketing Manager at FactoryFix since 2022. In this role, she is responsible for conceptualizing, writing, and publishing long-form content pieces, including case studies, blogs, and infographics. She also plans monthly editorial calendars that are grounded in SEO keyword research, ensuring that content is persona-based and effectively reaches target audiences.
Previous Experience at UPshow
Prior to her current position, Victoria worked at UPshow as a Content Manager for nine months in 2022. During her time there, she focused on content development and management, contributing to the company's marketing efforts in a remote capacity.
Career Background in Marketing and Communications
Victoria has a diverse background in marketing and communications. She worked at O'Reilly DePalma in various roles, including Account Coordinator and Account Supervisor, from 2015 to 2018. Additionally, she served as an Editorial Intern in 2015. Her experience also includes a position as Marketing Communications Consultant for the Village of Orland Park and as a Social Media and Content Development Manager at ATI Physical Therapy.
Educational Background
Victoria studied at Saint Xavier University, where she earned a Bachelor of Arts (B.A.) in Communications with a concentration in Advertising and Public Relations from 2011 to 2013. She also attended the University of Illinois Chicago for one year from 2009 to 2010, further enhancing her knowledge in the field.
Content Strategy and Development Expertise
Victoria has developed the first-ever content marketing and social media strategies for her previous employers. She manages and provides strategic direction for agency partners on long-form content pieces, such as white papers and checklists. Additionally, she designs original templates and graphics for content pieces using Canva and serves as the primary copywriting and editing resource for external communications.