Aidan Simpson
About Aidan Simpson
Aidan Simpson is a Lead Product Designer specializing in design systems at Faire, where he has worked since 2021. He has a diverse background in product design, having held various roles at companies like Gremlin, MINDBODY, and Google, and he emphasizes direct communication with product teams to drive innovation.
Work at Faire
Aidan Simpson serves as the Lead Product Designer (Design Systems) at Faire, a role he has held since 2021. In this position, he focuses on building design systems that enhance the efficiency of product teams. His work emphasizes direct communication with product teams to foster innovation, ensuring that design solutions are aligned with user needs and business objectives.
Previous Experience at Gremlin
Before joining Faire, Aidan Simpson worked at Gremlin in various capacities. He served as a Senior Product Designer for one year from 2019 to 2020. Following this role, he became the Design Team Lead from 2020 to 2021 for one year, and then held the position of Principal Designer for nine months. His tenure at Gremlin contributed to his expertise in product design and team leadership.
Education and Expertise
Aidan Simpson studied Graphic Design at Falmouth University, where he earned a BA(Hons) from 2000 to 2004. His education laid the foundation for his career in design, equipping him with the skills necessary to understand user needs and context, which inform his design decisions. He specializes in creating human-centered design experiences.
Career Background
Aidan Simpson's career spans various roles in design. He worked at Google as a User Experience Designer for seven years from 2011 to 2018. Prior to that, he was a Senior User Experience Designer at MINDBODY, Inc. for eight months in 2018 to 2019. He also has freelance experience as a designer from 2006 to 2011, which included web and product design.
Design Philosophy
Aidan Simpson advocates for direct communication with product teams to foster innovation within the design process. His approach emphasizes understanding user needs and creating design systems that streamline workflows, ultimately enhancing the overall efficiency of product teams.