Amber Copeland
About Amber Copeland
Amber Copeland is a Marketing Campaign Operations Specialist with extensive experience in email automation and marketing platforms such as Marketo, Pardot, and HubSpot. She has held various marketing roles across multiple companies, including Axxess, Morgan Stanley, and Faire, and has a strong focus on improving conversion rates through demand generation programs.
Current Role at Faire
Amber Copeland serves as a Marketing Campaign Operations Specialist at Faire, a position she has held since 2022. In this role, she focuses on optimizing marketing campaigns to enhance efficiency and effectiveness. Her responsibilities include overseeing campaign operations and ensuring alignment with overall marketing strategies. Based in Dallas, Texas, she leverages her extensive experience in marketing automation to drive results.
Previous Experience in Marketing
Amber Copeland has held various marketing roles prior to her current position at Faire. She worked as a Marketing Automation Manager at Axxess for four months in 2018, where she specialized in email automation. Her experience also includes a role as a Digital Marketing Analyst at J.B. Hunt Transport Services, Inc. from 2019 to 2020, and as a Marketing Coordinator at The Rainier Companies from 2007 to 2011. These positions contributed to her expertise in performance marketing and multi-channel demand generation.
Education and Expertise
Amber Copeland earned a Bachelor of Business Administration (BBA) in Finance from Southern Methodist University - Cox School of Business, completing her studies from 2000 to 2004. Her educational background provides a strong foundation for her marketing career. She specializes in email automation and has expertise in platforms such as Marketo, Pardot, and HubSpot, which are essential tools in modern marketing strategies.
Career Development and Roles
Throughout her career, Amber Copeland has developed a diverse skill set in marketing. She held the position of Marketing Project Manager at Provasi Capital Partners from 2014 to 2016 and served as Regional Marketing Manager for the Americas at SiteMinder from 2016 to 2017. Additionally, she worked as a Marketing Manager at BizNet Software, Inc. from 2011 to 2014. These roles have equipped her with a strong focus on growing conversion rates and increasing key performance indicators.
Internship Experience
Amber Copeland began her career with an internship at Morgan Stanley, where she worked from 2001 to 2003. This two-year internship provided her with foundational experience in the finance sector, which complements her marketing expertise. The skills and insights gained during this period have contributed to her professional development in subsequent marketing roles.