Imogen Beschi
About Imogen Beschi
Imogen Beschi is an International Marketing Manager with experience in various marketing roles across Europe. She has worked for companies such as the British Council, Samsung Electronics, and Faire, focusing on building brand credibility and local relevance in European markets.
Work at Faire
Imogen Beschi currently serves as the International Marketing Manager at Faire, a role she has held since 2022. In this position, she is responsible for driving local marketing activities across European markets outside of North America. Her focus includes building brand love, credibility, and local relevance through various initiatives such as pop-up experiences, partnerships, events, and cultural moment campaigns. Notably, she played a key role in establishing Faire's Apparel category in Europe, which involved a partnership with Drapers and the organization of a 'Fashion Day' at a pop-up concept store in Paris.
Previous Experience in Marketing
Prior to her current role at Faire, Imogen Beschi worked at Samsung Electronics as a Marketing Manager for the Premium Mobile division from 2018 to 2021. She was based in Sheffield, United Kingdom, during her three-year tenure. Additionally, she was recognized as a Founding member of Marketing Week's 50 Under 30 while working in London from 2018 to 2019. Earlier in her career, she gained experience as a Global Opportunities Ambassador at The University of Sheffield and held various internships in marketing and brand ambassador roles.
Education and Expertise
Imogen Beschi studied at Dr Challoner's High School, where she completed A-Levels in English Literature, French, and Mathematics, as well as an AS Level in Economics. She furthered her education at The University of Sheffield, earning a degree in French and Business Management from 2014 to 2018. This academic background has equipped her with the skills necessary for her roles in international marketing and brand management.
International Experience
Imogen Beschi's international experience includes her role as an English Language Assistant at the British Council in Marseille, France, from 2016 to 2017. This position allowed her to develop her language skills and cultural understanding. Her work at Faire also involves engaging with European markets, highlighting her capability to navigate diverse cultural landscapes in marketing.