Jenni Cocoa Lee
About Jenni Cocoa Lee
Jenni Cocoa Lee is a New Brand Success Manager at Faire, where she develops business strategies to enhance retailer relationships. She has a background in marketing and eCommerce, with previous roles at Walmart, FabFitFun, and DefineMe Fragrance.
Current Role at Faire
Jenni Cocoa Lee serves as the New Brand Success Manager at Faire, a position she has held since 2022. In this role, she develops detailed, personalized business strategies aimed at driving the expansion and acquisition of new retailer relationships. As a founding member of the New Brands team, she leads initiatives focused on brand early life-cycle development. Her responsibilities include engaging in meaningful consultation with brands, acting as a thought partner to help them achieve their sales targets.
Previous Experience at Faire
Prior to her current role, Jenni Cocoa Lee worked at Faire as an Associate Brand Success Manager from 2021 to 2022. She also briefly held the position of Brand Success Manager for two months in 2022. During her time at Faire, she consistently exceeded individual sales goals and contributed to the growth of brands by helping them reach their sales targets.
Experience at Walmart
Jenni Cocoa Lee has held multiple positions at Walmart, including eCommerce Category Manager II and Omnichannel Merchant. She worked as an eCommerce Category Manager II for seven months in 2020 and previously served as an eCommerce Category Manager for five months in 2019. In these roles, she focused on enhancing the online shopping experience and managing product categories to drive sales.
Education and Expertise
Jenni Cocoa Lee earned a Bachelor of Science in International Business & Marketing from California State Polytechnic University-Pomona, where she studied from 2015 to 2019. Additionally, she studied Interior Design at the New York School of Interior Design for one year from 2016 to 2017. Her educational background equips her with a diverse skill set applicable to her roles in marketing and brand management.
Marketing and Partnership Roles
Before her tenure at Faire, Jenni Cocoa Lee held various marketing positions. She worked as Affiliate Partnership Marketing at FabFitFun for five months in 2019 and as Talent Partnerships Marketing at DefineMe Fragrance for three months in 2018. Additionally, she served as Digital Marketing & Brand Lead at Peaches and Cream Med Spa from 2017 to 2019, where she focused on digital marketing strategies and brand development.