Lars Oostenbach
About Lars Oostenbach
Lars Oostenbach is an Account Executive specializing in Brand Partnerships, currently working at Faire in London. He has over seven years of experience in business development within the sports industry and holds multiple degrees in business administration and digital transformation.
Current Role at Faire
Lars Oostenbach serves as an Account Executive for Brand Partnerships at Faire, a position he has held since 2022. In this role, he is responsible for developing and managing partnerships that enhance brand visibility and engagement. His focus is on leveraging his extensive background in business development to drive growth and create value for both Faire and its partners.
Previous Experience in Business Development
Prior to his current role, Lars gained significant experience in business development within the sports industry. He worked at Hookit | AI Powered Sponsorship as Director of Partnerships for EMEA from 2019 to 2021. He also held positions at Grabyo, where he served as Sales Manager and Sales Development, and at Videobeat Networks as a Business Development Intern. His roles have consistently focused on the intersection of sports, technology, and media.
Educational Background
Lars holds a degree in Business Administration from Rotterdam School of Management, Erasmus University. He furthered his education by completing an Executive Master in Digital Transformation of Sports Entities at the European Sport Business School. His academic background provides a strong foundation for his work in the sports and technology sectors.
Early Career and Internships
Lars began his career with various internships that laid the groundwork for his expertise in business development. He interned at Nike as a Digital Sales Intern and at TNW as a Brands Liaison Intern. These roles provided him with valuable insights into sales and brand management, contributing to his professional growth in the sports and technology industries.
Experience in the Sports Industry
With over seven years of experience in business development and commercial roles, Lars has built a career focused on the sports industry. His work has emphasized the integration of digital strategies within sports organizations, reflecting his commitment to advancing the sector through technology and innovation.