Lauren Mayfield
About Lauren Mayfield
Lauren Mayfield serves as the CRM Lifecycle Lead at Faire, where she focuses on driving global supply growth and enterprise demand through targeted CRM campaigns. She has extensive experience in B2B marketing, having held various roles at companies such as DoorDash, Square, and Tile.
Current Role at Faire
Lauren Mayfield serves as the CRM Lifecycle Lead at Faire, a position she has held since 2023. In this role, she focuses on driving global new supply growth and enterprise demand through targeted CRM campaigns. Her responsibilities include developing strategies that enhance customer engagement and optimize the customer lifecycle, ensuring that both company and customer needs are prioritized.
Previous Experience at DoorDash
Lauren Mayfield held multiple positions at DoorDash, contributing to B2B marketing efforts. She worked as a Senior Manager for B2B Brand Marketing in the DoorDash for Work division for four months in 2021. Prior to that, she was a B2B Brand Marketing Manager for five months in 2020 and served as the B2B Marketing Manager for Caviar for Companies from 2019 to 2020. Her roles involved developing marketing strategies aimed at enhancing brand presence in the B2B sector.
Background in Marketing and Communications
Lauren has a diverse background in marketing and communications, having worked in various roles across different companies. She served as a Campaign Strategist at Tile for two months in 2016 and as a Content Marketing & Communications professional at Meyer Sound for one year from 2016 to 2017. Additionally, she gained experience as a Content Marketing & Insights intern at Mi-Corporation in 2015 and as a Marketing and Promotions intern at Warner Bros. Entertainment Group in 2014.
Education and Certifications
Lauren Mayfield earned a Bachelor of Arts degree in Journalism and Mass Communications with a Public Relations sequence from the University of North Carolina at Chapel Hill. She also completed the Inbound Marketing Certification at HubSpot Academy, which has equipped her with essential skills in digital marketing strategies and customer relationship management.
Professional Skills and Philosophy
Lauren combines critical and creative thinking skills to effectively address marketing challenges. She emphasizes the importance of building networks, relationships, and knowledge within her professional sphere. Her approach includes taking calculated risks while maintaining a strong focus on driving growth and meeting customer needs through innovative marketing solutions.