Catherine Fairclough
About Catherine Fairclough
Catherine Fairclough serves as the Content and Marketing Manager at Fairygodboss, where she develops and manages branded products and content strategies. She holds a BA in Environmental Studies and Creative Writing from Brandeis University and has extensive experience in content management and marketing.
Work at Fairygodboss
Catherine Fairclough serves as the Content and Marketing Manager at Fairygodboss since 2021. In her role, she has developed, launched, and scaled new branded products, overseeing the entire process from concept creation to performance analysis. She collaborates directly with external partners to produce content and acts as their content brand manager. Additionally, she directs a sponsored articles program, working with over 200 customers to identify content needs and optimize processes. Catherine also runs organic and paid campaigns to enhance content promotion and manages multiple email marketing programs, utilizing continuous A/B testing to improve performance.
Education and Expertise
Catherine Fairclough earned her Bachelor of Arts degree in Environmental Studies and Creative Writing from Brandeis University, where she studied from 2010 to 2014. Her educational background equips her with a unique perspective on content creation and marketing, combining environmental awareness with strong writing skills. This foundation supports her current role in managing content and marketing strategies at Fairygodboss.
Previous Work Experience
Before joining Fairygodboss, Catherine held several positions that contributed to her expertise in content management and marketing. She worked as a Blog Manager at COMSOL, Inc. for eight months in 2018 and served as a Digital Content Coordinator at the same company from 2015 to 2017. Earlier in her career, she gained experience as an intern at The Ocean Project in 2014 and at the Smithsonian Institution, Museum of Natural History in 2013. Additionally, she worked as a Teaching Assistant at Brandeis University for two months in 2013, managing communications and marketing efforts at MIT.
Content Strategy and Management Skills
Catherine Fairclough possesses strong skills in content strategy and management. At Fairygodboss, she directs a sponsored articles program and manages various email marketing initiatives. Her experience includes translating technical topics into engaging content, which enhances audience engagement. She employs data-driven approaches, such as A/B testing, to optimize content performance and reach a wider audience through targeted marketing campaigns.