Sheetal Birla
About Sheetal Birla
Sheetal Birla is the Head of Marketing at Falkonry, with over 16 years of experience in marketing and strategy across various industries. She has held significant roles at companies such as Samsung, Siemens, and Tesco, and specializes in digital transformation and innovative business models.
Current Role at Falkonry
Sheetal Birla serves as the Head of Marketing at Falkonry, a position she has held since 2019. In this role, she is responsible for developing and implementing marketing strategies that align with the company's objectives. Her focus includes leveraging digital transformation to enhance brand presence and drive revenue growth. Based in Mumbai, she leads initiatives that connect advanced analytics with industrial productivity improvements.
Previous Experience in Marketing and Strategy
Prior to her current role, Sheetal Birla worked as a Marketing Manager for Samsung Mobile from 2013 to 2019. During her tenure, she focused on the Mobile Enterprise Business, contributing to marketing strategies that targeted enterprise clients. She also held a position as a Strategy Consultant at Groupon for a brief period in 2012, where she provided insights into market strategies in London. Her experience spans various industries, including telecom and retail.
Educational Background
Sheetal Birla earned her Master of Business Administration (MBA) from INSEAD in 2012, completing the program in 11 months. Prior to her MBA, she obtained a Bachelor of Engineering in Computer Science and Engineering from B. M. S. College of Engineering, where she studied from 2001 to 2005. Her foundational education includes the Indian School Certificate from Mayo College, completed in 2001.
Diverse Professional Experience
With 16 years of experience, Sheetal Birla has worked across various sectors, including software, telecom, retail, and mobile. Her career began at Siemens as a Project Manager from 2005 to 2010, followed by a role at Tesco PLC as a Solution Designer from 2011 to 2012. This diverse background has equipped her with a unique perspective on creating innovative business models and go-to-market strategies.
Specialization in Digital Transformation
Sheetal Birla specializes in digital transformation and marketing strategies. She has a strong focus on leveraging operational data to transform production operations. Her expertise includes connecting AI and advanced analytics to improve industrial productivity. Throughout her career, she has been instrumental in helping companies build brands from scratch and achieve exponential revenue growth.