Siddharth Parwatay
About Siddharth Parwatay
Siddharth Parwatay is a Content Strategist at Falkonry since 2021, with extensive experience in editorial roles at 9.9 Media. He also teaches Digital Media at St. Xavier's College and specializes in optimizing content for conversion.
Work at Falkonry
Siddharth Parwatay has been serving as a Content Strategist at Falkonry since 2021. In this role, he focuses on optimizing the path to conversion through strategic content creation. His responsibilities include developing editorial governance to maintain consistency with the brand's voice, style, and tone. He also oversees quality control for all outbound communications, which encompasses newsletters, press releases, marketing emails, and paper submissions.
Previous Experience at 9.9 Media
Prior to his current position, Siddharth Parwatay held multiple roles at 9.9 Media. He worked as Managing Editor from 2015 to 2017, Associate Editor from 2014 to 2015, and Assistant Editor for Digit Magazine from 2013 to 2014. Additionally, he served as Features Editor and Senior Writer for Digit Magazine between 2011 and 2013. His extensive experience at 9.9 Media contributed to his skills in managing content teams and delivering quality editorial work.
Early Career and Writing Roles
Siddharth began his career in writing and editorial roles, including a position as Writer & Editorial Coordinator at MoneyLIFE Magazine in 2007. He also worked as a Research Associate at Executive Access for three months in 2008. His tenure at 9.9 Media as a Feature Writer for Digit Magazine from 2008 to 2011 further solidified his expertise in content creation and management.
Education and Expertise
Siddharth Parwatay holds a Bachelor of Management Studies (BMS) degree from both St. Xavier's College and Mumbai University, where he studied Marketing Research, Economics, and Management with a specialization in Finance and International Finance from 2005 to 2008. He also teaches the Digital Media course as a visiting faculty member at St. Xavier's College, sharing his expertise with students.
Content Strategy and Management Skills
Siddharth Parwatay has a proven track record in managing multifaceted content teams and meeting deadlines. His strategic approach to content creation is centered around a brand publisher mindset. He is adept at ensuring content quality and consistency across various platforms, which is essential for effective communication and audience engagement.