Lotus Lau
About Lotus Lau
Lotus Lau is a Creative Service Manager specializing in digital marketing and brand development, currently working at FAM Brands in Los Angeles. With over 18 years of experience in graphic design and creative services, Lau has a strong background in luxury and youth brands.
Work at FAM Brands
Lotus Lau has been serving as the Creative Service Manager for Digital Marketing, Brand, and Creative at FAM Brands since 2020. In this role, she focuses on developing digital web assets, emails, and digital announcements. Her work involves understanding target audiences and trends, which enhances her contributions to the brand's marketing strategies. Lau's experience in the creative services field supports her ability to manage projects effectively within the company.
Previous Experience in Creative Services
Prior to her current position, Lotus Lau worked at Centric Brands as the Creative Services & Visual Graphic Manager from 2018 to 2020. She also held the role of Graphic Design Manager at Global Brands Group for one year, from 2017 to 2018. Her extensive background includes 13 years as a Sr. Brand Graphic Designer at BCBGMAXAZRIAGROUP, where she developed skills in visual design and branding.
Education and Expertise
Lotus Lau studied at Otis College of Art and Design, where she attended from 1995 to 2002, completing multiple programs over several years. She also studied at California State University, Long Beach, and Pasadena City College. Lau's education has equipped her with expertise in environmental graphics, structural design, and installations, making her a versatile professional in the creative industry.
Portfolio and Creative Work
Lotus Lau maintains a portfolio showcasing her work at lotuslau.wixsite.com/creative. Her portfolio highlights her extensive experience with luxury and youth brands, including BCBGMAXAZRIA, BCBGeneration, and HERVE LEGER. Lau has worked on visual and window displays for these fashion brands, demonstrating her ability to create impactful visual experiences.
Skills and Industry Impact
Lotus Lau possesses skills in understanding target audiences, trends, and products, which allows her to adapt her creative strategies across various industries. Her specialization in creating digital assets and her experience in visual design contribute to her effectiveness in the competitive landscape of digital marketing and branding.