Randall G.
About Randall G.
Randall G. serves as the Email Marketing Manager at FAM Brands, where he has worked since 2018. With a background in project management and SEO, he has significantly improved email marketing metrics and developed effective subscriber strategies.
Work at FAM Brands
Randall G. has served as the Email Marketing Manager at FAM Brands since 2018. In this role, he has focused on enhancing email marketing strategies and improving customer engagement. He established a detailed CRM process aimed at list cleansing and increasing deliverability rates. Under his management, FAM Brands has seen significant improvements in email performance metrics, including a 156% increase in average email open rates and an 81% increase in click rates. He has also implemented an 'always-on' lifecycle marketing approach that integrates communication across multiple digital channels.
Previous Experience in Project Management
Prior to his role at FAM Brands, Randall G. worked as a Project Manager at Overbrook Entertainment from 2007 to 2010. During his tenure, he managed various projects, contributing to the operational success of the organization. His experience in project management provided him with essential skills in overseeing project timelines and coordinating team efforts.
Experience as an SEO Specialist
Randall G. was employed as an SEO Specialist at The Search Agency from 2011 to 2013. In this capacity, he focused on optimizing online content to improve search engine rankings and drive traffic to client websites. His work in SEO laid the foundation for his later achievements in email marketing by enhancing his understanding of digital marketing strategies.
Educational Background
Randall G. studied at California State University, Northridge, where he earned a Bachelor of Science (B.S.) degree in Business Management from 2002 to 2006. This educational background equipped him with the knowledge and skills necessary for his career in marketing and project management.
Achievements in Email Marketing
Randall G. has achieved notable results in email marketing, including a year-over-year increase in sessions by 121%, transactions by 187%, and revenue by 169% from 2019 to 2020. He has consistently maintained email open rates of 27% or higher, demonstrating his effectiveness in engaging audiences through email campaigns. His development of list building strategies has also contributed to a continual increase in email subscribers.