Archana K.
About Archana K.
Archana K. is the Lead Design Strategist at Fannie Mae in the Washington D.C. Metro Area, with a background in marketing and design from Penn State University, Parsons the New School for Design, and Universita Cattolica del Sacre Cuore.
Title and Company
Archana K. holds the position of Lead Design Strategist at Fannie Mae, located in the Washington D.C. Metro Area.
Education and Expertise
Archana K. has a diverse educational background, having studied at several prestigious institutions. She attended Universita Cattolica del Sacre Cuore in 2011 and Parsons The New School for Design in 2010, each for 11 months. Additionally, she earned a B.S. in Marketing and a B.A. in Advertising/Public Relations (cum laude) from Penn State University. Further enhancing her skills, she studied at General Assembly.
Role at Fannie Mae
As Lead Design Strategist at Fannie Mae, Archana K. oversees various strategic design initiatives. She facilitated 12 workshops covering 7 loan lifecycle processes to clarify relationships, identify key metrics, and support executive stakeholders in strategic decision making. She also co-led design thinking workshops for over 800 employees across 17 departments, earning recognition from InVision for design maturity in Financial Services.
Response to Covid-19
In response to Covid-19, Archana K. led user research and design for a B2B digital product. This involved providing 9 initial feature recommendations and conducting 18 end-to-end usability tests across 3 user groups.
User Research and Design Initiatives
Archana K. planned and led 13 remote blueprint co-creation sessions, documenting processes across 4 finance teams and 6 user groups, discovering 49 pain points, and providing 37 process recommendations. She also led heuristic evaluations, resulting in 53 design recommendations aimed at improving customer self-service and reducing support calls.