Christine Falcipieri
About Christine Falcipieri
Christine Falcipieri is the Manager of Paid Marketing Strategy at Fannie Mae in Rochester, NY, with a background in various marketing roles at Butler/Till and WESB/WBRR.
Title and Current Role
Christine Falcipieri is currently working at Fannie Mae in Rochester, NY, where she holds the title of Manager, Paid Marketing Strategy. In this role, she is responsible for leading the paid media strategy for over 25 B2B and B2C marketing campaigns across the enterprise. She collaborates with various internal teams, including Marketing Analytics, SEO, Social, Research & Insights, and External Communications.
Career at Butler/Till
Christine spent a significant portion of her career at Butler/Till in Rochester, NY, holding multiple positions between 2008 and 2022. She served as a Media Buyer for five years, followed by roles as Account Executive and Sr. Account Executive. Later, she transitioned into digital-focused positions, such as Digital Media Supervisor and Integrated Planning Manager. Most recently, she was the Integrated Planning Director before moving on to Fannie Mae.
Early Career and Promotions Director at WESB/WBRR
Before joining Butler/Till, Christine worked at WESB/WBRR in Bradford, PA. She held the dual role of Promotions Director and Morning Show Co-Host from 2002 to 2007. Her time there spanned five years, during which she likely developed her foundational skills in media and communications.
Educational Background
Christine earned a Bachelor of Arts (B.A.) in Journalism and Mass Communications from St. Bonaventure University. This educational background provided a strong foundation for her extensive career in media and marketing.
Professional Expertise and Contributions
Christine has developed expertise in paid media strategy and has made significant contributions to her field. At Fannie Mae, she created the paid media function from scratch and led the development of consumer privacy and cookie-free media strategies. She implemented processes to streamline workstreams and educated colleagues to enhance agency/client relationships.