Courtney Haddix
About Courtney Haddix
Courtney Haddix is the Social Intelligence Lead at Fannie Mae, specializing in analyzing social media conversations to provide strategic insights and recommendations.
Company
Courtney Haddix currently holds the position of Social Intelligence Lead at Fannie Mae, located in Reston, Virginia, United States. In her role, she is responsible for analyzing social media conversations to provide partners with insights regarding the performance of the Fannie Mae Brand, products, and services.
Title
Courtney Haddix serves as the Social Intelligence Lead at Fannie Mae. Her professional responsibilities include extracting, manipulating, and leveraging large digital engagement data sets to develop impactful strategic insights and recommendations. Additionally, she provides proactive and robust intelligence reports with recommendations and opportunities based on social conversation trends.
Education and Expertise
Courtney Haddix has a Master's degree from McIntire School of Commerce, specializing in Marketing/Marketing Management, obtained between 2017 and 2018. She also holds a Bachelor’s Degree in Biology from Wake Forest University, completed between 2013 and 2017. Her educational background developed her aptitudes in data storytelling by combining years of quantitative scientific research with strategic marketing experience. She has a passion for connecting digital research with business results.
Professional Background
Courtney Haddix has a diverse professional background in social analytics and intelligence. She worked at Nestlé as a Senior Analyst, Social Listening & Analytics in 2022, and at Fors Marsh Group as a Social Listening Analyst from 2021 to 2022. Prior to these roles, Haddix served at Capital One in various analytics positions from 2019 to 2021. She also gained early career experience at Ketchum, first as a Digital Analyst and later as a Research Associate. Earlier roles include positions at McIntire School of Commerce, Saks Fifth Avenue OFF 5TH, and Wake Forest Residence Life & Housing.
Skills and Competencies
In her current role at Fannie Mae, Courtney Haddix combines her skills in social media analysis with her capabilities in data storytelling. She excels in executing both quantitative and qualitative research to support strategic objectives. Her work involves cultivating relationships with social media platforms to stay abreast of planned innovations and industry trends, identifying future innovation opportunities for the company.