Ed Baxter
About Ed Baxter
Ed Baxter is the Senior Manager and Head of Studio at Fannie Mae in Washington, DC, with extensive experience in video production and executive leadership.
Company
Currently, Ed Baxter is working at Fannie Mae as the Senior Manager, Head of Studio, in Washington D.C. In this role, Baxter transformed Fannie Mae’s Video/AV department into an in-house agency that produces over 90 projects annually. His strategic vision and leadership significantly expanded the video production division to include a motion graphics department and remote events production capabilities, especially in response to the COVID-19 pandemic. This expanded service offering accommodates a diverse range of content, from live event platforms to social media and podcast production.
Previous Titles
Before joining Fannie Mae, Ed Baxter held several significant positions. From 2012 to 2017, he was the Principal at Business Media Partners in the Washington D.C. Metro Area. He worked independently from 2008 to 2019 at Ed Baxter Productions as an Executive Producer, Writer, and Director, contributing to high-profile projects for NatGeo, PBS, and the Today Show. Additionally, from 2006 to 2008, Baxter held the role of Director, Production & Development, and Senior Producer at Retirement Living TV, where he managed Emmy Award-winning programs. His earlier roles include Executive Producer and Owner of Washington Picture Works and President and Executive Producer at Infinity Film and Video Productions, Inc.
Education and Expertise
Ed Baxter holds a Masters Certificate in Executive Leadership from Villanova University. He also earned a CE from the School of Cinema, Television at the University of Southern California, and a Bachelor of Fine Arts (BFA) in Film from New York University. His expertise includes mastering emerging technologies such as Virtual Reality, interactive video, OTT content, live event platforms, social media, podcasts, and high-resolution video production formats like 2k, UHD, and 4k. His extensive educational background and proficiency in these technologies substantiate his adeptness in leading high-caliber video and audio productions.
Career Achievements
Ed Baxter has made notable contributions throughout his career, including establishing the first full-service commercial production house in Washington, D.C. At RLTV, he successfully transitioned the flagship show’s viewer satisfaction dial tested ratings from 4.3 to 7.85, leading to its renewal for another season. He also launched a technology show targeting seniors that transformed negative perceptions of aging and received multiple industry awards. Baxter has managed budgets up to $35 million and teams of up to 175+ individuals, directly supervising various B2B and B2C productions. His work has garnered over 70 industry awards, including Emmys, CINE Golden Eagle, and Telly Awards.
Industry Contributions
Ed Baxter’s industry contributions are extensive, ranging from overseeing high-profile productions to innovative content development. He responded rapidly to the COVID-19 pandemic by converting operations to fully remote setups and adding remote events production. His leadership and strategic initiatives have led to the successful execution of micro-documentaries, social media campaigns, live event content, PSAs, and C-suite video messaging. Baxter’s ability to supervise diverse production formats has positioned him as a key player in adapting and thriving in an evolving media landscape.