Elizabeth (Mc Gaha) O’brien
About Elizabeth (Mc Gaha) O’brien
Elizabeth (Mc Gaha) O’Brien is the Head of Value Proposition, Marketing Strategy / Head of Insights, Strategy & Insights at Fannie Mae in Washington, D.C., with over 20 years of experience in brand strategy and consumer insights.
Company
Elizabeth O’Brien currently works at Fannie Mae, a leading source of financing for mortgage lenders, providing access to affordable mortgage financing in all markets. Fannie Mae operates in Washington, District of Columbia.
Title
Elizabeth O’Brien holds the dual roles of Head of Value Proposition, Marketing Strategy and Head of Insights, Strategy & Insights at Fannie Mae. In these capacities, she leads efforts to refine and communicate the company’s value proposition, while also overseeing strategic insights to guide marketing and business decisions.
Education and Expertise
Elizabeth O’Brien studied at West Virginia University, where she earned a Master's degree in Applied Social Research (Statistics) over the course of seven years. Her expertise lies in brand strategy, consumer insights, and market research. With over 20 years of experience, she has developed strong capabilities in creating segmentation models, customer behavior analytics, and high-performance team management.
Career Background
Elizabeth O’Brien has a diverse professional background, having worked in various capacities at multiple organizations. She was Director of Consumer Insights & Research, Digital and Content Marketing at Direct Holdings Global from 2016 to 2017. Prior to that, she served as Director of Market Research and Consumer Insights at the American Diabetes Association from 2015 to 2016. She worked as Assistant Director of Brand Strategy, Insights and Product Development at the American Chemical Society from 2011 to 2015. Additionally, she held roles at Addison Whitney and the Housing Assistance Council, reinforcing her extensive experience in market research and brand strategy.
Professional Achievements
Elizabeth O’Brien has led several significant initiatives throughout her career. At Fannie Mae, she developed segmentation models and personas targeting Future Homebuyer and Lower Income audiences. She also built a customer value driver assessment and identified key customer priorities among sellers and servicers. Her work includes designing a comprehensive marketing research strategy and expanding Voice of the Customer and Insights Generation programs. Elizabeth has established a track record of building high-performing teams and developing top talent within the marketing and market research fields.