Farrell Rodd
About Farrell Rodd
Farrell Rodd is the Senior Manager of Customer Experience Design at Fannie Mae in Washington, D.C., with a background in marketing and brand management across various companies.
Current Role at Fannie Mae
Farrell Rodd is currently the Senior Manager of Customer Experience Design at Fannie Mae. Based in Washington, D.C., Farrell leads cross-functional teams to enhance customer experience through innovative design solutions. One key initiative implemented under Farrell's leadership is a customer feedback loop which considerably improved customer satisfaction scores. Additionally, Farrell developed a comprehensive customer journey mapping process to identify and address customer pain points.
Previous Experience in Marketing and Brand Management
With extensive experience in marketing and brand management, Farrell Rodd has held several significant roles. In 2021, Farrell briefly worked as a Senior Manager in Product Marketing at Mars. Prior to that, Farrell spent four years as a Brand Manager and eleven months as an Associate Brand Manager at Mars. Additionally, Farrell worked at AARP for eight months as a Senior Marketing Manager. At Campbell Soup Company, Farrell served as an Associate Brand Manager for Chunky Soup. Farrell was also a Global MBA Marketing Intern for Bud Light at Anheuser-Busch InBev.
Educational Background
Farrell Rodd earned a Master of Business Administration (MBA) with a focus on Marketing Management from the University of Chicago Booth School of Business between 2012 and 2014. Prior to that, Farrell achieved a Master of Arts (M.A.) degree in English and Art History from the University of St Andrews, studying from 2004 to 2008. Farrell attended The Brearley School from 1990 to 2004.
Notable Presentations and Publications
Farrell Rodd is an active participant in the customer experience community. Farrell presented at the Customer Experience Professionals Association (CXPA) annual conference, discussing customer-centric design. An article authored by Farrell, covering the impact of digital transformation on customer experience, was published in the Journal of Customer Experience Management.
Awards and Recognitions
Farrell Rodd has received accolades for contributions to customer experience. At Fannie Mae, Farrell received the 'Excellence in Customer Experience Design' award, recognizing outstanding efforts in enhancing the company's customer experience strategy.
Mentorship and Community Involvement
Actively involved in community development, Farrell Rodd mentors young professionals in marketing and customer experience fields through a local Washington, D.C. mentorship program. This effort emphasizes Farrell’s commitment to giving back and fostering professional growth in others.