Heather Tickner, MBA
About Heather Tickner, MBA
Heather Tickner, MBA, is a Digital Marketing Specialist - Lead Associate at Fannie Mae in Plano, Texas, with a background in finance and business administration.
Title and Current Role
Heather Tickner is currently employed as a Digital Marketing Specialist - Lead Associate at Fannie Mae, based in Plano, Texas, United States. She has been in this role since January 2015. Her responsibilities include managing 1st party data within the digital marketing domain, ensuring data architecture and reconciliation, particularly in REO property workflows.
Previous Experience at Goff Capital Partners
Prior to joining Fannie Mae, Heather Tickner worked as a Finance Intern at Goff Capital Partners from 2014 to 2015. During her 8-month tenure in Fort Worth, Texas, she gained foundational experience that helped shape her career in business and finance.
Educational Background
Heather Tickner holds a Master of Business Administration (MBA) degree from The University of Texas at Arlington, where she studied Business Administration, Management, and Operations from 2015 to 2016. She also earned a Bachelor of Business Administration (BBA) in Business/Managerial Economics from the University of North Texas, having studied there from 2012 to 2014. Additionally, she attended Tarrant County College from 2010 to 2012, achieving a 4.0 GPA, and completed her high school education at Burleson High School from 2007 to 2010.
Specialization in Digital Marketing
Heather Tickner specializes in managing 1st party data in the digital marketing sector. Her expertise extends to data architecture and reconciliation, with a particular focus on Real Estate Owned (REO) property workflows. She leverages her experience in business analysis, especially within the secondary mortgage industry, to enhance her digital marketing strategies.
Experience in SDLC Processes
In her career, Heather Tickner has a strong focus on Software Development Life Cycle (SDLC) processes. This experience has been valuable in her roles, ensuring that projects are carried out methodically and systematically, contributing to the efficiency and effectiveness of her team’s output.