Jothi Basu Bandaru
About Jothi Basu Bandaru
Jothi Basu Bandaru is the Head of SEO at Fannie Mae with 24 years of experience in digital marketing, IT development, and leadership.
Current Role at Fannie Mae
Jothi Basu Bandaru currently serves as the Head of SEO at Fannie Mae. In this role, he is responsible for overseeing the company's Search Engine Optimization strategies. His focus includes improving the company’s online presence, leveraging SEO techniques to drive traffic, and optimizing the site architecture for better search visibility.
Former Roles in SEO
Before joining Fannie Mae, Jothi Basu Bandaru held the position of Head of SEO at Amazon Business from 2020 to 2021. At Berlin Packaging, he was the Director of Search Marketing & Site Architecture from 2018 to 2020, where he worked in Chicago, IL. Prior to that, he served at Staples, Inc / Quill.com as a Senior Manager - Digital Marketing / SEO from 2014 to 2018 in Lincolnshire, IL. He also worked there as a Technical Manager - SEO for 10 months in 2013-2014. He began his digital marketing journey as a Consultant at Stericycle from 2011 to 2013 in Lake Forest, IL.
Early Career in Web Development
Jothi Basu Bandaru has a strong background in web development. He worked as a Senior Applications Developer at Career Education Corporation from 2005 to 2011 in Hoffman Estates, IL. Before that, he served as a Senior Web Developer at Quicksilver Associates from 2001 to 2005, where he honed his technical skills in web technologies and development practices.
Educational Background
Jothi Basu Bandaru completed his Bachelor of Engineering (BE) in Computer Science and Engineering from Osmania University. His studies from 1991 to 1995 provided a solid foundation in computer science principles, preparing him for a successful career in digital marketing and IT development.
Expertise in SEO and Digital Marketing
With 24 years of experience in digital marketing, IT development, and leadership, Jothi Basu Bandaru is an expert in leveraging Automation, AI, and ML for digital marketing strategies. He specializes in B2B Lead Generation, Enterprise & International SEO, and creating data insights-based strategies. His extensive experience includes significantly increasing the bottom line for large E-commerce and B2B sites and developing effective content strategies.