Natasha Rodriguez
About Natasha Rodriguez
Natasha Rodriguez is a Senior Associate in Marketing Strategy at Fannie Mae, with a rich background in marketing roles across various organizations in Washington D.C. and Virginia.
Company
Natasha Rodriguez presently holds the position of Senior Associate in Marketing Strategy at Fannie Mae, located in Washington, DC.
Title
Natasha Rodriguez is serving as a Senior Associate in Marketing Strategy and has extensive experience in marketing roles.
Employment History
Natasha worked at Publicis Sapient as a Senior Associate in Marketing Strategy & Analysis from 2022 to 2023 in Arlington, Virginia. Prior to that, she was Senior Marketing Manager at the American Bankers Association from 2020 to 2022, and Marketing Specialist from 2018 to 2020 in Washington, DC. She also worked with the National Association of Broadcasters as a Marketing Specialist in 2018 and as a Marketing Coordinator from 2015 to 2018. Early in her career, she was a Production Assistant at Atlantic Information Services, Inc. from 2014 to 2015.
Education and Expertise
Natasha Rodriguez earned her MBA in Business Administration and Management from the University of Maryland Global Campus. She holds a Bachelor's degree in Marketing and e-Business from Towson University and an Associate's Degree in Business Administration from Montgomery College.
Professional Achievements
Natasha led a team to launch a multi-channel marketing campaign that increased customer engagement by 20%. She developed a digital advertising strategy that cut cost-per-click by 15% while increasing ad reach. Her comprehensive market research project identified new market opportunities, resulting in a 10% market share growth. She presented on 'Innovative Strategies for Multi-Channel Campaigns' at the 2022 Digital Marketing Summit and received the 'Marketing Excellence Award' at the American Bankers Association in 2021. Additionally, she authored a white paper titled 'The Future of Digital Advertising' published in a leading industry journal.