Ross Broms
About Ross Broms
Ross Broms is the Director of Digital Marketing Analytics at Fannie Mae, with a background in data strategy and business analysis from previous roles at Uber, Frontpoint, and Capital One.
Professional Title
Ross Broms holds the position of Director, Digital Marketing Analytics at Fannie Mae. In this role, he oversees the analytical aspects of digital marketing, ensuring that data-driven strategies effectively enhance marketing performance.
Work Experience at Fannie Mae
As the Director, Digital Marketing Analytics at Fannie Mae, Ross Broms led a team to implement advanced analytics techniques that significantly improved digital marketing campaigns. He developed a comprehensive analytics framework that integrates data from multiple sources, providing more precise insights. Broms won the 'Innovator of the Year' award in 2021 for his notable contributions.
Previous Roles at Uber and Frontpoint
Prior to joining Fannie Mae, Ross Broms served as a Senior Central Operations Manager at Uber from 2019 to 2020 in the Washington D.C. Metro Area. Before his tenure at Uber, he was at Frontpoint, where he worked as a Senior Manager, Data Strategy from 2017 to 2019, and as Manager, Strategy and Analysis from 2014 to 2016.
Early Career at Capital One
Ross Broms began his career at Capital One, where he worked as a Business Analyst Intern in 2009. He advanced to the role of Business Analyst from 2010 to 2011 and then to Senior Business Analyst from 2012 to 2014. All these roles were based in the Washington D.C. Metro Area.
Educational Background
Ross Broms has a Bachelor of Science in Engineering, specializing in Industrial and Operations Engineering, from the University of Michigan, where he studied from 2007 to 2010. During his time at the university, he also worked as a Research Assistant in 2009 and an Instructor's Aide from 2008 to 2009.
Mentorship and Public Speaking
In his current role, Ross Broms mentors junior analysts at Fannie Mae, aiding in their development of data analysis and digital marketing strategy skills. In 2022, he presented at the Digital Marketing Analytics Summit on leveraging machine learning for marketing optimization.