Sarah Parada
About Sarah Parada
Sarah Parada is the Director of Multifamily Marketing & Communications at Fannie Mae in Washington, DC, overseeing thought leadership and strategy alignment for the multifamily division.
Title
Sarah Parada is the Director of Multifamily Marketing & Communications at Fannie Mae, based in Washington, DC. She is responsible for overseeing and driving the marketing and communication strategies for Fannie Mae's multifamily division.
Professional Experience
Sarah Parada has a robust background in marketing and communications, holding several key positions across notable organizations. Prior to Fannie Mae, she served as Vice President of Integrated Marketing at Delucchi Plus from 2014 to 2015. From 2007 to 2014, she held the role of Vice President of Consumer Marketing at Porter Novelli. Earlier in her career, she worked as Account Executive at J. Walter Thompson Worldwide (2005-2006) and in Account Management at McCann Worldgroup (2003-2005). She began her career as an Associate Account Manager at Crystal & Company from 2002 to 2003.
Education and Expertise
Sarah Parada holds a Bachelor of Business Administration (BBA) in International Business from James Madison University. She also participated in an International Business Study Abroad program at Reid Hall in Paris, France. Her expertise includes digital marketing, creative direction, content marketing strategy, brand storytelling, and thought leadership.
Projects and Initiatives at Fannie Mae
At Fannie Mae, Sarah Parada supports the multifamily division by leading thought leadership initiatives. She collaborates with internal and external stakeholders to ensure the alignment and integration of the multifamily marketing and communication strategy. She played a crucial role in supporting Fannie Mae's brand refresh, including the development of new visual and verbal style guidelines and messaging.