Scott Jones
About Scott Jones
Scott Jones is a Digital Marketing Analytics Senior Associate at Fannie Mae and President of SCJ Marketing Services, with extensive experience in marketing analytics and strategy.
Current Roles
Scott Jones is currently serving as the Digital Marketing Analytics Senior Associate at Fannie Mae in the Washington DC-Baltimore Area. Additionally, he holds the position of President at SCJ Marketing Services located in the Washington D.C. Metro Area.
Previous Experience at Fannie Mae
Scott Jones worked as a Project Manager/Consultant at Fannie Mae from 2018 to 2021. During his tenure in the Washington D.C. Metro Area, he contributed to various projects that enhanced the company's digital marketing and analytics capabilities.
Digital Strategy Lead at IQ Solutions
From 2009 to 2018, Scott Jones served as the Digital Strategy Lead at IQ Solutions in Rockville, MD. Over these nine years, he was instrumental in shaping the company's digital strategy, focusing on the effective use of web analytics and marketing data.
Project Involvements and Responsibilities
In his current role, Scott Jones is preparing Fannie Mae for third-party cookie deprecation and building first-party data resources. He has led the strategic effort to transition from Universal Analytics to GA4, which involved building new tagging, interface development, and reporting. Additionally, Jones provides training and educational resources for analytics staff and several dozen marketing staff on data resources and strategic usage.
Education Background
Scott Jones studied at the University of Maryland, where he earned his BS in Entomology from 1975 to 1979. His academic background laid the foundation for his analytical skills, which he later applied extensively in the field of digital marketing and analytics.