Susan Griffin
About Susan Griffin
Susan Griffin is the Director of Marketing Strategy, Marketing and Communications at Fannie Mae in the Washington D.C. Metro Area, with extensive experience in media planning, creative development, and brand management.
Current Position at Fannie Mae
Susan Griffin currently holds the position of Director, Marketing Strategy, Marketing and Communications at Fannie Mae in the Washington D.C. Metro Area. Her role involves overseeing comprehensive marketing strategies and communications efforts to support the organization's goals. Fannie Mae, known for its significant impact on the housing finance market, benefits from Susan's extensive experience and expertise in media planning, creative development, and brand management.
Previous Roles at K12
Before her current position, Susan Griffin had an extensive tenure at K12, where she held several key roles. From 2017 to 2018, she served as Vice President, Marketing. Before that, she was the Senior Director, Marketing Strategy Integration & Execution from 2015 to 2017 and Senior Director, Customer Acquisition from 2014 to 2015. Susan also worked as Director, Marketing from 2012 to 2014 and Senior Manager, Media Strategy from 2007 to 2012. Her various roles at K12 contributed to the company's marketing growth and strategic development in Herndon, VA.
Experience with Media and Communications
Susan Griffin's background in media planning and buying is extensive. She was a Marketing Consultant - Media Director at Aquent from 2005 to 2007, a role which required her to select optimal media platforms for client campaigns. Her expertise extends to creative development and execution, ensuring marketing campaigns are innovative and effective. This experience has equipped her with the skills necessary to develop and manage brands across both domestic and global markets.
Professional Journey in Sales and Marketing
Susan Griffin has held significant roles in sales and marketing, starting with her position as Director, Sales & Marketing at MCI, then Verizon Communications, from 1996 to 2003 in Ashburn, VA. She also was Sr. Marketing Manager at Comsat International for six months in 1996 and worked as Marketing Manager at AvonMarketing from 1993 to 1996. Earlier in her career, she served as Supervisor at Young & Rubicam from 1990 to 1993 in New York, NY. These roles contributed to her strong background in research, merchandising, and promotions.
Educational Background
Susan Griffin studied at Boston University, where she achieved a Bachelor of Arts in Economics & Art History. Her educational background has provided her with a strong foundation in analytical and creative disciplines, which she applies in her roles in marketing strategy and communications.