Tara Carter
About Tara Carter
Tara Carter is a Senior Associate in Marketing Strategy at Fannie Mae in Columbia, Maryland, with extensive experience in digital marketing and campaign strategy.
Company
Tara Carter is currently employed at Fannie Mae in Columbia, Maryland as a Senior Associate in Marketing Strategy. Fannie Mae is a leading source of mortgage financing in the United States, helping to provide stable and sustainable homeownership and rental housing.
Title
Tara Carter holds the position of Senior Associate - Marketing Strategy at Fannie Mae. In this role, she is responsible for developing and implementing strategic marketing initiatives to enhance the company's market presence and support its business objectives.
Previous Roles
Tara Carter has accumulated extensive experience in various marketing and media roles. She served as Senior Marketing Manager at Homebridge Financial Services, Inc. from 2019 to 2021, and as a Senior Account Manager at Jellyfish from 2018 to 2019. Her earlier roles include Media Associate at Stanley Black & Decker, Inc., Digital Media Strategist at Media Star Promotions, and Digital and Social Media Specialist at the National Foundation for Credit Counseling.
Education and Expertise
Tara Carter earned a Bachelor of Science in Communication and Media Studies from Towson University, where she studied from 2011 to 2016. She is skilled in SEO and SEM, and specializes in PPC advertising. Additionally, she possesses significant experience in web analytics, making her a well-rounded professional in digital marketing and media strategy.
Background in Digital Campaign Strategy
With a robust background in digital campaign strategy, Tara Carter has led various marketing initiatives across her roles. Notably, she spearheaded a major multi-million dollar project launch in digital advertising. Her expertise encompasses the development and execution of comprehensive digital marketing plans that drive engagement and achieve measurable results.