Whitley Collier
About Whitley Collier
Whitley Collier is a Marketing Strategy Senior Associate at Fannie Mae in Plano, Texas, with a diverse background in marketing roles across various companies.
Company
Whitley Collier is currently working at Fannie Mae in Plano, Texas, United States. Fannie Mae focuses on providing reliable and affordable housing by supporting mortgage markets. Collier holds the position of Marketing Strategy - Senior Associate.
Title
Whitley Collier serves as a Marketing Strategy - Senior Associate at Fannie Mae. This role involves crafting and implementing strategic marketing initiatives as part of the corporate efforts in the real estate finance sector.
Education and Expertise
Whitley Collier completed a Bachelor of Applied Arts and Science with a focus on Marketing, Sociology, & Entrepreneurship at the University of North Texas from 2010 to 2015. Collier also holds a High School Diploma from Lufkin High School, completed in 2007. Advanced skills include expertise in experiential marketing, corporate philanthropy, and proficiency with Adobe Creative Cloud tools.
Professional Background
Whitley Collier's professional experience includes roles of increasing responsibility. At Pace Communications, Collier worked from 2019 to 2022, first as a Strategist and then as a Senior Strategist. Prior to that, Collier was a Marketing Program Specialist III at Lennox International from 2017 to 2019. Other roles include positions at Capital One, ACTIVE Network, and The Dallas Morning News, dating back to 2015.
Achievements
Whitley Collier has successfully developed and executed e-commerce marketing strategies that significantly boosted online sales. They played a key role in disaster relief initiatives by leveraging marketing skills for community recovery. Known for managing cross-functional teams, Collier has delivered integrated marketing campaigns with measurable ROI. They specialize in both B2B and B2C marketing, tailoring strategies to various customer needs and industry trends.