Lorenzo Bertini
About Lorenzo Bertini
Lorenzo Bertini is a Sales Territory Manager for Italy at FareHarbor, where he leads a team and manages partnerships to enhance platform adoption. He has a background in communication and extensive experience in account management across various companies in the travel and event sectors.
Work at FareHarbor
Lorenzo Bertini currently serves as the Sales Territory Manager for Italy at FareHarbor, a position he has held since 2021. In this role, he manages partnerships with key players in the Italian market to enhance platform adoption through third-party networks. He coordinates cross-functional operations within the Italian territory, ensuring effective communication and collaboration among various teams. Previously, he worked as an Account Executive and later as a Senior Account Executive at FareHarbor, where he focused on enterprise accounts with deal values exceeding 750k, emphasizing long-term sales cycles.
Education and Expertise
Lorenzo Bertini holds a Master of Science (MS) in Communication Science with a track in Persuasive Communication from Universiteit van Amsterdam, which he completed from 2014 to 2015. He also earned a Bachelor of Arts (B.A.) in general Communication from Università degli Studi di Siena between 2010 and 2013. Additionally, he studied at Universidad Complutense de Madrid, focusing on advertising, journalism, and anthropology. This educational background equips him with strong communication skills and insights into marketing strategies.
Background in Event Production
Before joining FareHarbor, Lorenzo Bertini gained experience in event production as an Event Producer at Alter Ego from 2017 to 2018. In this role, he was responsible for stage production and musical programs for various events, including Alter Ego and Tobi's Afterhours. His experience in managing events contributes to his organizational skills and ability to handle complex projects.
Previous Roles in the Travel Industry
Lorenzo Bertini has a significant background in the travel industry, having worked at TravelBird in various capacities from 2015 to 2018. His roles included Key Account Manager for Italy, Senior Global Account Manager for Asia Pacific, and Account Manager. He also served as Sales Support for Italy for a brief period. These positions provided him with extensive knowledge of account management and sales strategies within the travel sector.
Current Music Projects
In addition to his professional career, Lorenzo Bertini is currently working on a debut single and EP, showcasing his passion for music production. This endeavor reflects his creative interests and ability to balance multiple pursuits.