Rebecca Cruse
About Rebecca Cruse
Rebecca Cruse is a Social Marketing and Brand Communications Manager at FareHarbor, where she has worked since 2015. She has a background in content production and marketing, with previous roles at ZOZI, Lydali, and offMetro, and holds a Bachelor of Arts in Global Studies and English from the University of California, Santa Barbara.
Work at FareHarbor
Rebecca Cruse has served as the Social Marketing and Brand Communications Manager at FareHarbor since 2015. In this role, she has focused on enhancing the company's social media presence and brand visibility. She has developed and executed a comprehensive social media strategy that has significantly increased engagement and follower numbers. Her work involves utilizing advanced marketing analytics tools, such as AdRoll and Google Analytics, to optimize advertising campaigns and measure the effectiveness of marketing initiatives.
Previous Experience at ZOZI
Rebecca Cruse worked at ZOZI in two capacities. She began as a Content Intern for two months in 2014, where she gained foundational experience in content production. Later, she transitioned to a Content Producer role, which she held for eight months from 2014 to 2015. During her time at ZOZI, she contributed to content creation and marketing efforts that supported the company's objectives.
Education and Expertise
Rebecca Cruse studied at the University of California, Santa Barbara, where she earned a Bachelor of Arts (B.A.) degree in Global Studies and English from 2009 to 2013. She furthered her education at the Pontifical Catholic University of Chile, focusing on International/Global Studies for one year from 2011 to 2012. Her academic background provides her with a strong foundation in global perspectives, which informs her marketing strategies.
Background in Content Marketing
Before her role at FareHarbor, Rebecca Cruse gained experience in content marketing through various internships. She worked as a Content Marketing Intern at Lydali for seven months from 2013 to 2014, where she developed skills in content creation and marketing strategies. Additionally, she freelanced as a writer for offMetro from 2013 to 2014, contributing articles that aligned with the publication's focus on travel and lifestyle.