Heidi Lawson

Heidi Lawson

Avp, Business Intelligence @ Farmers Mutual Hail Insurance

About Heidi Lawson

Heidi Lawson serves as the Assistant Vice President of Business Intelligence at Farmers Mutual Hail Insurance, a position she has held since 2017. She has extensive experience in product analytics and portfolio management, having previously worked at John Deere and Farmers Mutual Hail Insurance in various analytical roles.

Current Role at Farmers Mutual Hail Insurance

Heidi Lawson serves as the Assistant Vice President of Business Intelligence at Farmers Mutual Hail Insurance. She has held this position since 2017, contributing to the company's strategic initiatives in data analysis and decision-making processes. Her role involves leveraging data to enhance business operations and improve product offerings. The office is located in Des Moines, Iowa.

Previous Experience at Farmers Mutual Hail Insurance

Prior to her current role, Lawson worked at Farmers Mutual Hail Insurance as the Assistant Vice President of Product Analytics from 2015 to 2017. In this capacity, she focused on analyzing product performance and market trends to inform business strategies. Her tenure at the company helped establish a foundation for her current responsibilities in business intelligence.

Career at John Deere

Heidi Lawson has extensive experience at John Deere, where she held multiple positions from 2004 to 2015. She began as a Senior Crop Analyst, then advanced to Manager of Product and Portfolio Analysis, and finally served as Crop Portfolio Team Lead. Her roles involved analyzing crop data and managing product portfolios, contributing to the company's agricultural solutions.

Education and Academic Background

Heidi Lawson earned her Bachelor of Science degree from Northwest Missouri State University, where she studied from 1990 to 1994. Additionally, she completed her high school education at Dallas Center-Grimes High School. Her educational background provided her with a solid foundation for her career in business intelligence and analytics.

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