Ola Degerfors
About Ola Degerfors
Ola Degerfors is the CEO and co-founder of Fat Llama, a peer-to-peer rental marketplace based in London, known for merging with Hygglo in 2022.
Ola Degerfors CEO
Ola Degerfors serves as the CEO of Fat Llama, a peer-to-peer rental marketplace. In this role, he is dedicated to leading the company towards innovative growth and expanding its market presence. His leadership is central to strategic decision-making and operational management, ensuring the company's alignment with its mission and goals.
Ola Degerfors Founder of Fat Llama
In early 2016, Ola Degerfors co-founded Fat Llama in London alongside Chaz Englander and Rosie Dallas. The inspiration for Fat Llama stemmed from their challenges in renting 'single-use' items such as power tools, tile-cutters, and industrial vacuums. Recognizing an untapped market, they created Fat Llama to facilitate peer-to-peer rentals of such items, making it easier for people to borrow instead of buying.
Fat Llama and Hygglo Partnership 2022
In 2022, Fat Llama joined forces with Hygglo, the largest peer-to-peer rental marketplace in the Nordics. This strategic partnership aims to combine the strengths of both platforms, enhancing the rental market and extending their services to a broader audience. The collaboration signifies a major step in the expansion of shared economy services across Europe.
Ola Degerfors Mission to Change Consumerism
Ola Degerfors is on a mission to change consumerism by promoting the rental and sharing economy. Through Fat Llama, he endeavors to reduce waste and promote sustainable consumption by making it possible for people to rent items they need temporarily instead of purchasing them. This mission seeks to shift the traditional buying habits towards a more environmentally friendly approach.