Chrystal Caruthers
About Chrystal Caruthers
Chrystal Caruthers is the Content Director at Feeding America, where she leads a team to produce B2B content and enhance social media strategies. She has a strong background in journalism and business communications, with a proven track record of expanding user bases and increasing content engagement.
Work at Feeding America
Chrystal Caruthers serves as the Content Director at Feeding America, a prominent nonprofit organization based in Chicago, Illinois. In this role, she has been instrumental in directing a team that includes graphic designers, content creators, editors, and writers. Her leadership focuses on producing business-to-business (B2B) content that supports the organization's mission and operations within a $23 billion corporation. Since joining in 2021, she has implemented various strategies to enhance content engagement and drive the organization's messaging.
Education and Expertise
Chrystal Caruthers holds a Master of Journalism from Northwestern University's Medill School of Journalism, where she studied from 1999 to 2000. Prior to that, she earned a Bachelor of Arts in Business/Corporate Communications from Howard University, completing her studies from 1990 to 1993. Her educational background equips her with a solid foundation in journalism and communications, which she applies in her current role to enhance content marketing strategies.
Background
Chrystal Caruthers has a diverse background in content marketing and communications. She has demonstrated a strong analytical approach by collaborating with the Performance Analytics team to forecast and set goals for annual organic web revenue. Her strategic initiatives have significantly expanded user engagement, notably increasing the user base from 30,000 to 110,000 in less than three years.
Achievements
In her role as Content Director, Chrystal Caruthers has achieved notable results in content engagement. She successfully increased content shares by 233% within three months, reflecting her expertise in developing effective content strategies. Additionally, she leads the social media team in identifying trending topics and emerging issues, which enhances the relevance and impact of Feeding America's social media initiatives.