Sophie Reeds
About Sophie Reeds
Sophie Reeds serves as the Managing Director of Digital Marketing at Feeding America, where she has focused on enhancing user experience and website design. With a background in various industries and previous roles at Razorfish and TM Advertising, she has developed a strong expertise in responsive site creation and digital strategy.
Work at Feeding America
Sophie Reeds serves as the Managing Director of Digital Marketing at Feeding America, a role she has held since 2016. In this position, she focuses on enhancing the organization's digital presence and marketing strategies. Reeds has led significant digital strategy engagements, including projects for major financial and insurance institutions. Her work emphasizes creating customer-centric experiences that align with Feeding America's mission to combat hunger.
Previous Experience at Razorfish
Before joining Feeding America, Sophie Reeds worked at Razorfish as a Senior Account Director from 2011 to 2016. During her five years in the Greater Chicago Area, she managed various digital marketing projects and client accounts, contributing to the agency's reputation in the digital space. Her role involved overseeing account strategies and ensuring the delivery of effective marketing solutions.
Previous Experience at TM Advertising
Sophie Reeds began her career at TM Advertising, where she served as an Account Supervisor from 2004 to 2010 in Austin, TX. In this role, she was responsible for managing client accounts and developing advertising strategies across various campaigns. This experience laid the groundwork for her future roles in digital marketing and account management.
Education and Expertise
Sophie Reeds holds a Bachelor of Science degree in Advertising from The University of Texas at Austin. Her educational background has equipped her with a solid foundation in marketing principles and strategies. Reeds has extensive experience in website design and user experience, particularly in creating responsive sites using technologies such as Oracle ATG and Endeca.
Community Involvement
In addition to her professional responsibilities, Sophie Reeds actively volunteers with a local food pantry. Her involvement reflects her commitment to community support and engagement, aligning with the mission of Feeding America. This volunteer work enhances her understanding of the challenges faced by those in need and informs her approach to digital marketing within the non-profit sector.