Andrea Rufino
About Andrea Rufino
Andrea Rufino is an Integrated and Growth Marketing Manager for LATAM at Feedzai, with extensive experience in digital marketing and brand management across various companies in Brazil. She holds an MBA in Marketing and has worked in diverse roles, including Senior Marketing Manager at Emailage and Global Digital Marketing Manager at Teleperformance.
Work at Feedzai
Andrea Rufino serves as the Integrated and Growth Marketing Manager for LATAM at Feedzai, a role she has held since 2021. In this position, she is responsible for managing and directing marketing strategies tailored to the Latin American market. Her work focuses on integrating various marketing efforts to drive growth and enhance brand presence in the region.
Education and Expertise
Andrea Rufino has a diverse educational background. She studied at Illinois Central College, where she completed a postgraduate program in Project Management from 1995 to 1997. Additionally, she earned an MBA with a focus on Marketing from Universidade Anhembi Morumbi between 2007 and 2009. She also studied Industrial Design at Universidade Mackenzie from 1990 to 1994. Her expertise includes lead management processes, sales and marketing alignment strategies, and brand creation through various marketing channels.
Professional Background
Andrea Rufino has extensive experience in marketing across various organizations. She worked at WMcCann as Head of Digital Production from 2016 to 2018, and at Emailage as Senior Marketing Manager from 2018 to 2020. Her previous roles include Marketing Manager for South LATAM at Amadeus Brasil and Global Digital Marketing Manager at Teleperformance. She also held positions at Varig, Atrápalo, and LexisNexis Risk Solutions, showcasing a robust career in digital marketing and brand management.
Teaching Experience
Andrea Rufino has contributed to the academic field as a Marketing Master Teacher at BSP - Business School São Paulo from 2010 to 2019. In this role, she taught MBA courses covering Marketing Management, Digital Marketing, Social Media, Strategic Planning, and Consumer Behavior. Her teaching experience reflects her commitment to sharing knowledge and expertise in marketing with future professionals.
Achievements in Marketing
Throughout her career, Andrea Rufino has achieved significant results in marketing performance. At Emailage, she delivered a pipeline that exceeded sales targets by 300%. Additionally, she achieved 105% of the pipeline opportunity for the year by the middle of Q2 in 2020. Her ability to lead regional social media strategies and foster brand affinity through local influencer partnerships has contributed to her success in the marketing field.