Indigo Wilmann
About Indigo Wilmann
Indigo Wilmann serves as the Global Director of Content Marketing at Feedzai, where she focuses on creating personal and emotionally resonant content. With a background in marketing and film, she has held various roles at companies such as MedAmerica, Summit Entertainment, and IdenTrust, emphasizing clarity and accessibility in her work.
Current Role at Feedzai
Indigo Wilmann serves as the Global Director of Content Marketing at Feedzai. In this role, she has been instrumental in developing a content marketing strategy that emphasizes emotional connections with diverse audiences. Her focus includes engaging with both CEOs and retail customers, ensuring that the content resonates effectively. Wilmann advocates for a 'no-jargon' approach to content creation, promoting clarity and accessibility in communication.
Previous Experience in Marketing
Prior to her current position, Wilmann held several marketing roles. She worked at CREDO Mobile as the Acquisition Marketing Manager from 2017 to 2019. Before that, she was the Marketing and Creative Services Supervisor at IdenTrust, Inc., part of HID Global, from 2009 to 2015. Additionally, she served as a Senior Marketing Account Representative at MedAmerica from 2015 to 2017. These positions contributed to her expertise in content marketing and audience engagement.
Background in Entertainment Industry
Indigo Wilmann has experience in the entertainment industry, having worked at Summit Entertainment (Lionsgate) from 2006 to 2008. In this capacity, she served as the Executive Assistant to the COO and the Second Assistant to the CEO. This role provided her with insights into corporate operations and strategic communication within a high-profile environment.
Educational Qualifications
Wilmann studied at the University of California, Los Angeles, where she earned a Bachelor of Arts (BA) degree in Film. This educational background has informed her approach to content creation, allowing her to integrate storytelling techniques into her marketing strategies.
Content Creation and Advocacy
Indigo Wilmann focuses on making content personal to effectively engage target audiences. She has developed a content marketing strategy that emphasizes emotional connection. Wilmann authored a blog post titled 'A Global Elder Fraud Epidemic: Exclusive Feedzai Research,' showcasing her commitment to addressing relevant issues through her content.