Iris Lo
About Iris Lo
Iris Lo serves as the Head of Regional Marketing for APAC at Feedzai, bringing extensive experience in marketing and a strong understanding of diverse audiences. She has a background in strategic marketing and event planning, supported by her education from The University of Hong Kong.
Work at Feedzai
Iris Lo serves as the Head of Regional Marketing for the Asia-Pacific (APAC) region at Feedzai, a role she has held since 2023. In this position, she leverages her expertise in strategic marketing and analytics to enhance the company's outreach and engagement with diverse audiences. Prior to this role, she was the Regional Marketing Manager at Feedzai for two years, where she focused on developing marketing strategies tailored to the APAC market.
Education and Expertise
Iris Lo earned her Bachelor of Arts (BA) in English Studies from The University of Hong Kong. Her educational background complements her professional skills in strategic marketing campaign development and event planning. She emphasizes analytics and measurable outcomes in her marketing strategies, which supports her effectiveness in managing international projects.
Background
Iris Lo has a diverse professional background, having worked in various marketing roles across different organizations. She began her career at National Australia Bank, where she held multiple positions, including Marketing Associate and Regional Events Advisor. She later served as a Marketing Manager at UnionPay International for six years, before joining Feedzai. Her experience spans across regions, including Hong Kong and Australia.
Professional Integrity and Ethics
Iris Lo is recognized for her high standards of ethics and integrity in her professional interactions. She maintains a commitment to ethical practices in her work with colleagues, clients, and external stakeholders. This commitment enhances her reputation in the marketing field and supports her effectiveness in managing culturally diverse audiences.
Previous Work Experience
Before her current role at Feedzai, Iris Lo accumulated significant experience in the marketing sector. She worked at National Australia Bank as a Consultant in Enterprise Events Marketing and as a Marketing Associate for the Asia region. Additionally, she spent six years at UnionPay International as a Marketing Manager, where she developed and implemented marketing strategies.