Rajiv Varia
About Rajiv Varia
Rajiv Varia is a Senior Director of Product UX & Education at Feedzai, with a background in user experience design and education. He has previously held leadership roles at Experian and has a strong track record in building UX practices and implementing educational strategies for product adoption.
Current Role at Feedzai
Rajiv Varia serves as the Senior Director of Product UX & Education at Feedzai since 2023. In this role, he focuses on enhancing user experience and implementing educational strategies to help users understand and adopt products effectively. His leadership aims to increase product adoption rates and improve overall user satisfaction.
Previous Experience at Experian
Prior to joining Feedzai, Rajiv worked at Experian from 2014 to 2021. He held various positions including User Experience Lead, UX Manager, and Head of UX & Design within the Global Decision Analytics division. His tenure at Experian involved leading UX initiatives and managing design teams, contributing to the development of user-centric solutions.
Educational Background
Rajiv Varia studied at De Montfort University, where he completed an Art & Design Foundation Studies program, earning a BTEC Diploma from 1997 to 1998. He also attended Leeds Metropolitan University, obtaining a Bachelor of Arts (BA) in Graphic Arts & Design from 1998 to 2001. Additionally, he completed A Levels in Graphic Arts, Computer Science, and Chemistry at Wyggeston & Queen Elizabeth I College from 1995 to 1997.
UX Specialization and Achievements
Rajiv specializes in user-centric design principles and product analytics, focusing on enhancing product experiences and customer satisfaction. He has a proven track record of building UX practices from single-person operations to multi-disciplinary global teams. His leadership in UX transformation initiatives has integrated cloud and on-premise enterprise software products, particularly in areas such as credit, risk, identity, and fraud.
Career Development at CASCAiD
Before his roles at Experian, Rajiv worked at CASCAiD (Loughborough University) as a Senior UX & Creative Designer from 2005 to 2014. During this time, he contributed to various design projects that emphasized user experience and creative solutions, further developing his expertise in the field.