Jim Sofranko
About Jim Sofranko
Jim Sofranko serves as the Executive Vice President and Head of Attractions at FEVO, bringing extensive experience in sales strategy and partnership development. His career includes significant roles at Groupon and the Chicago Blackhawks, where he demonstrated a strong track record in commercial leadership and team management within the Live Event and Attractions industries.
Work at Fevo
Jim Sofranko currently serves as the Executive Vice President and Head of Attractions at FEVO. He has held this position since 2023, contributing to the company's focus on enhancing customer experiences in the attractions sector. His role involves overseeing strategic initiatives and partnerships that drive growth and innovation within the organization.
Previous Experience at Groupon
Prior to his current role, Jim Sofranko worked at Groupon for several years in various capacities. He served as Vice President of Business Development from 2009 to 2015, where he focused on sales strategy and partnership development. He later held the position of Global Head of Things To Do and Head of Supply Partnerships from 2015 to 2020, and most recently, he was the General Manager of GrouponLive from 2020 to 2023.
Background in Sales and Marketing
Jim Sofranko has a strong background in sales strategy and partnership development, with extensive experience in leading teams within the Live Event, Attractions, and Activities industries. He was the Executive Director of Sales & Marketing for the Chicago Blackhawks from 1990 to 2008, where he developed key marketing strategies and sales initiatives that contributed to the organization's success.
Education and Expertise
Jim Sofranko studied at Iowa State University, where he earned a Bachelor of Business Administration (BBA) degree with a focus on Management. His educational background, combined with his extensive professional experience, has equipped him with the skills necessary for commercial leadership roles, particularly in sales and marketing.
Achievements in Leadership Roles
Throughout his career, Jim Sofranko has held senior-level roles with P&L responsibility, demonstrating his financial acumen and ability to drive business results. His track record of innovation in commercial leadership roles reflects his commitment to enhancing organizational performance and fostering growth in the sectors he has worked in.