Lillian Lee
About Lillian Lee
Lillian Lee serves as the Vice President of Digital Marketing & Strategy at FEVO, where she has worked since 2021. With a background in marketing management across various companies, she has developed expertise in digital strategy, branding, and e-commerce.
Current Role at FEVO
Lillian Lee serves as the Vice President of Digital Marketing & Strategy at FEVO, a position she has held since 2021. In this role, she focuses on reimagining e-commerce strategies to enhance the company's digital presence and marketing effectiveness. Her extensive experience in digital marketing allows her to operationalize strategies that lead to measurable successes for clients. Lee's leadership is pivotal in driving the company's marketing initiatives within the Austin, Texas Metropolitan Area.
Previous Experience in Digital Marketing
Before joining FEVO, Lillian Lee held various marketing roles that contributed to her expertise in digital marketing. She worked as the Director of Digital Marketing & Strategy at FEVO from 2019 to 2021. Prior to that, she was a Senior Marketing Manager for Digital Advertising & Media Strategy at Front Gate Tickets from 2018 to 2019. Lee also served as a Digital Marketing Manager at Front Gate Tickets from 2016 to 2018, and as a Campaign Coordinator from 2014 to 2016, all in the Austin, Texas area.
Marketing Management Roles
Lillian Lee has a solid background in marketing management, having worked at several organizations. She was the Marketing Manager at Willow Wood Music from 2014 to 2016, where she operated across multiple locations including LA, UK, ATX, and AUS. Additionally, she served as the Marketing & Social Media Manager at Empire Control Room & Garage for one year in Austin, Texas, from 2013 to 2014. Her role at Heard Entertainment as Marketing Manager from 2012 to 2014 in New York and Austin further solidified her marketing acumen.
Educational Background
Lillian Lee studied at New York University, where she earned a Bachelor's Degree in Music Business and Marketing. This educational foundation has equipped her with the knowledge and skills necessary to excel in digital marketing and strategy roles. Her academic background complements her extensive professional experience in the marketing field.
Expertise in Digital Strategy and Analytics
Lillian Lee possesses extensive experience in operationalizing digital strategy and analytics. Her detailed approach to branding and ad tech enhances digital marketing efforts, contributing to the success of her clients. She has a proven track record of implementing strategies that yield measurable results, making her a valuable asset in the digital marketing landscape.