Mara Gredick
About Mara Gredick
Mara Gredick serves as the Senior Vice President of Retail & Brand Partnerships at FEVO, where she leads the development of marketing materials and business strategies. With a background in business administration and experience as Chief Revenue Officer at Galerie, she plays a crucial role in shaping client relationships and internal strategies at FEVO.
Current Role at FEVO
Mara Gredick serves as the Senior Vice President of Retail & Brand Partnerships at FEVO. In this role, she leads the creation of business marketing and pitch materials in collaboration with the marketing team. Gredick plays a crucial role in reviewing and adjusting business strategies based on market insights and beta-test learnings. Her contributions are integral to shaping the company's approach to client engagement and partnership development.
Previous Experience at Galerie
Before joining FEVO, Mara Gredick worked at Galerie as the Chief Revenue Officer from 2018 to 2021. During her tenure in New York, she focused on revenue generation and strategic partnerships, contributing to the company's growth and market presence. Her experience at Galerie provided her with valuable insights into the retail and brand partnership landscape.
Education and Academic Background
Mara Gredick studied at Darlington from 1992 to 1996, completing four years of education. She then attended Roanoke College from 1996 to 2000, where she earned a Bachelor of Business Administration (B.B.A.) degree with a focus on Business Administration and Management. This educational background laid the foundation for her career in business development and marketing.
Business Development Strategy at FEVO
At FEVO, Mara Gredick developed a business development strategy that resulted in a robust pipeline of high-quality clients across various sectors, including direct-to-consumer (DTC), retail, fashion, beauty, and luxury. Her strategic initiatives have positioned FEVO to effectively engage with diverse industries and enhance its market reach.
Collaboration with Product Leadership at FEVO
Mara Gredick collaborates closely with the product leadership team at FEVO. Her role involves influencing the internal roadmap, which accelerates the overall business plan and supports client businesses. This collaboration ensures that the company's offerings align with market needs and client expectations.