Laith Mikhi
About Laith Mikhi
Laith Mikhi is a Senior Associate in Digital Communications with a strong background in social media management and engagement strategies. He has worked with various companies, including Mindshare and FGS Global, and holds a Bachelor's degree in E-Marketing and Social Media from Princess Sumaya University for Technology.
Work at FGS Global
Laith Mikhi currently serves as a Senior Associate in Digital Communications at FGS Global. He has been in this role since 2023, contributing to the company's digital strategy and communication efforts in the United Arab Emirates. His responsibilities include collaborating with various internal teams such as PR professionals, copywriters, designers, and account managers to ensure cohesive communication strategies.
Previous Experience at Mindshare
Prior to his current position, Laith Mikhi worked at Mindshare in multiple roles. He served as Social Media Manager from 2022 to 2023 in Dubai, where he focused on enhancing social media engagement and return on investment through paid social planning. Before that, he held the positions of Senior Social Media Executive from 2019 to 2022 and Social Media Executive from 2017 to 2019, both in Dubai and Amman Governorate, respectively.
Community Management at JorMall
Laith Mikhi worked as a Community Manager at JorMall Central E-Commerce Co. Ltd. from 2016 to 2017. In this role, he was responsible for managing community engagement and fostering relationships with customers, contributing to the overall online presence of the company.
Education and Expertise
Laith Mikhi holds a Bachelor's degree in E-Marketing and Social Media from Princess Sumaya University for Technology, where he studied from 2012 to 2016. He has specialized in creating and implementing successful social media campaigns across various sectors, including FMCG, entertainment, and technology. Additionally, he holds certifications in Social Media Marketing, further enhancing his expertise in the field.
Leadership Experience
During his time at Princess Sumaya University for Technology, Laith Mikhi served as the Student Council Vice-President from 2015 to 2016. In this leadership role, he was involved in representing student interests and facilitating communication between students and university administration.