Adriano Ueda
About Adriano Ueda
Adriano Ueda is an MBA Professor in Digital Marketing with extensive experience in digital transformation and marketing strategies. He has worked with notable organizations such as Deloitte Brasil and IAB Brasil, and he currently teaches at FGV and Digital House.
Work at FGV - Fundação Getulio Vargas
Adriano Ueda currently serves as an MBA Professor in Digital Marketing at FGV since 2018. His role involves teaching advanced concepts in digital marketing, leveraging his extensive background in the field. Previously, he worked as a Guest Speaker and Special Projects contributor at FGV from 2016 to 2017. His ongoing association with FGV highlights his commitment to education and the development of future marketing professionals.
Education and Expertise
Adriano Ueda has a diverse educational background in marketing and business management. He earned a Master of Business Administration in Marketing from FGV Eaesp, completing his studies in 2016. His undergraduate degree in Communication and Journalism was obtained from Universidade Presbiteriana Mackenzie between 2004 and 2008. Additionally, he pursued further studies in marketing at various institutions, including Harvard University and the Institute of Data & Marketing.
Background in Digital Marketing
Adriano Ueda has extensive experience in digital marketing, having worked at Deloitte Brasil for nine years in various roles, including Digital Marketing Analyst, Coordinator, and Manager. His responsibilities included digital transformation and innovation initiatives. He also served as a Growth Hacker for startups in London, focusing on innovative strategies to drive growth. His work has contributed to shaping digital marketing practices in Brazil and internationally.
Contributions to Industry Standards
Adriano Ueda has been actively involved in shaping industry standards through his role as an Associate and Committee Member at IAB Brasil in 2017. His contributions focused on developing best practices in digital marketing and advertising. Additionally, he has shared insights on digital transformation and innovation as a columnist for Hoteliernews, further establishing his presence in the marketing community.
Pursuing Further Studies
Adriano Ueda is currently pursuing studies in Strategy and Innovation at MIT. This pursuit reflects his commitment to continuous learning and staying updated with the latest trends and methodologies in the marketing and business landscape. His educational endeavors complement his professional experience and enhance his teaching capabilities at FGV.