Alda Barbosa De Oliveira
About Alda Barbosa De Oliveira
Alda Barbosa De Oliveira serves as the Coordinator of Communication and Marketing at Fundação Getulio Vargas, where she oversees brand positioning and manages various marketing activities. With a background in administration and marketing, she has held multiple roles within the organization since 2009 and has extensive experience in market intelligence and budget management.
Current Role at FGV - Fundação Getulio Vargas
Alda Barbosa De Oliveira serves as the Coordenadora de Comunicação e Marketing at FGV since 2015. In this role, she oversees brand positioning and ensures a positive brand association through various communication channels. She coordinates a wide range of marketing activities, including advertising, press relations, events, and digital marketing, to enhance FGV's market presence. Additionally, she plays a key role in market intelligence activities that support strategic marketing decisions and manages the communication and marketing budget for the MGM Brasília unit.
Previous Experience at FGV
Before her current position, Alda worked at FGV in multiple roles. She served as Assistente de Comunicação e Marketing from 2012 to 2015, where she contributed to communication strategies. Prior to that, she was an Auxiliar administrativo from 2009 to 2012, supporting administrative functions. Her cumulative experience at FGV spans a total of six years, providing her with a solid foundation in the organization's communication and marketing efforts.
Educational Background
Alda Barbosa De Oliveira holds a Bacharelado em Administração from União Pioneira de Integração Social, where she studied from 2008 to 2011. She furthered her education at Fundação Getulio Vargas, obtaining a Master of Business Administration (MBA) in Marketing from 2013 to 2014. This educational background equips her with essential knowledge and skills in business administration and marketing, contributing to her effectiveness in her current role.
Prior Experience at LG Electronics Brasil
Before joining FGV, Alda worked at LG Electronics Brasil as a Merchandiser de varejo from 2004 to 2009. In this position, she was responsible for retail merchandising, which involved promoting products and enhancing brand visibility in the retail environment. This experience provided her with valuable insights into marketing and consumer behavior, which she applies in her current role at FGV.