Alessandra Assad
About Alessandra Assad
Alessandra Assad is a Brazilian professor and CEO of ASSIM ASSAD - Desenvolvimento Humano, which she founded in 2006. She has authored several books on leadership and management and serves as a professor at Florida Christian University and FGV.
Work at FGV - Fundação Getulio Vargas
Alessandra Assad has been a professor at FGV - Fundação Getulio Vargas since 2009. In this role, she contributes to the academic community through her expertise in management and leadership. Her work involves teaching and mentoring students, as well as participating in various academic initiatives. Over her 15 years at FGV, she has played a significant role in shaping the curriculum and fostering a learning environment that emphasizes practical applications of theoretical concepts.
Education and Expertise
Alessandra Assad holds multiple degrees from Florida Christian University, where she studied Neurociência and earned a Master of Science (M.Sc.) from 2014 to 2016. Additionally, she completed a Master of Science in Business Administration with a focus on Neuromarketing during the same period. She also studied Comunicação at PUC-PR, achieving the title of Jornalista Profissional Diplomada. Her educational background equips her with a strong foundation in both neuroscience and business, enhancing her expertise in neuroliderança.
Background
Prior to her current roles, Alessandra served as the Diretora de Redação at Revista VendaMais from 2003 to 2009. This position allowed her to gain significant experience in editorial management and content creation. Since founding ASSIM ASSAD - Desenvolvimento Humano in 2006, she has focused on human development, integrating her knowledge of neuroscience and leadership into her work. Her background in journalism and education supports her ongoing contributions to various media outlets as a columnist.
Achievements
Alessandra Assad is recognized for her contributions to the field of neuroliderança in Brazil, particularly through her authorship of the book 'Liderança Tóxica', which is noted as the first book on this subject in the country. She has also published several other works, including 'Atreva-se a Mudar!', 'Leve o Coração para o Trabalho', and 'A Arte da Guerra para Gestão de Equipes', which were released in Europe by Editora TopBooks Internacional in 2014. Additionally, she is an international speaker, sharing her insights on management and leadership at various events.