Alessandra Petraroli
About Alessandra Petraroli
Alessandra Petraroli is a professor at Fundação Getulio Vargas with expertise in customer journey mapping and conversion rate optimization. She holds a master's degree in Administration for Competitiveness in Health and has extensive experience in healthcare administration and consulting.
Work at FGV - Fundação Getulio Vargas
Alessandra Petraroli has been a professor at Fundação Getulio Vargas since 2018. In her role, she focuses on health administration and competitive management, leveraging her extensive background in customer journey mapping and conversion rate optimization. Her tenure at FGV has allowed her to contribute to the academic community while applying her practical experience in various service industries.
Education and Expertise
Alessandra holds a master's degree in Administration for Competitiveness in Health from FGV/EAESP, completed between 2016 and 2018. She also earned a degree in Pharmacy and Biochemistry from Universidade Bandeirante de São Paulo, where she studied from 2002 to 2006. Additionally, she has specialized in hospital administration and health systems at CEAHS/FGV/EAESP, and completed a Designer Thinker program at IDEO/Stanford.
Background
Before her current role, Alessandra worked in various positions that enhanced her expertise in health systems and administration. She served as the Chief Operating Officer at Virtual Monitor from 2016 to 2019 and worked as a Key Account Consultant at Medportal from 2017 to 2019. She also held the position of Administrative Financial Coordinator at Hospital Albert Einstein from 2012 to 2014.
Achievements
Alessandra has contributed to research in digital monitoring of treatment adherence for the elderly during her brief tenure as a Scientific Research Leader at FAPESP in 2018. Her academic and professional journey reflects a commitment to improving health systems and customer experiences across various healthcare sectors.
Current Role at Mais Direitos
Since 2020, Alessandra has been serving as the Chief Customer Officer and Agile Coach Trainer at Mais Direitos in São Paulo, Brazil. In this capacity, she applies her knowledge of customer journey mapping and conversion strategies to enhance service delivery and customer satisfaction.