Alexandre Rodriguez
About Alexandre Rodriguez
Alexandre Rodriguez is a Marketing Superintendent with extensive experience in strategic planning and marketing intelligence, particularly in the educational sector. He has held various managerial and teaching positions across multiple institutions in Brazil, focusing on branding, CRM, and student recruitment strategies.
Work at FGV - Fundação Getulio Vargas
Alexandre Rodriguez has been serving as the Marketing Superintendent at Fundação Getulio Vargas since 2020. In this role, he focuses on strategic marketing initiatives and oversees various projects aimed at enhancing the institution's branding and outreach efforts. His tenure at FGV follows his previous position as Marketing Manager at the same organization from 2018 to 2020.
Education and Expertise
Alexandre Rodriguez holds a Bachelor's degree in Publicidade e Propaganda from Pontifícia Universidade Católica de Campinas, completed between 1993 and 1996. He furthered his education with a Master's degree in Administração from Pontifícia Universidade Católica de São Paulo, obtained from 2010 to 2012. Additionally, he earned an MBA in Marketing Global from Fundação Armando Alvares Penteado, which he completed from 2004 to 2006. His educational background supports his extensive experience in strategic planning and marketing intelligence.
Background
Alexandre Rodriguez has a diverse professional background in marketing, having worked in various capacities across multiple organizations. His career includes roles such as Marketing Manager at Brazcubas Educação and Faculdade Eniac, as well as Marketing Director at AZ Marketing | Inteligência em Projetos. He has also held positions in account management and marketing coordination, contributing to his comprehensive understanding of the marketing landscape.
Achievements in Marketing Education
Throughout his career, Alexandre Rodriguez has been involved in teaching undergraduate and postgraduate courses for over a decade at institutions such as Senac, Eniac, and Sumaré. His experience in academia complements his professional roles, allowing him to develop marketing strategies tailored for the educational sector, focusing on student recruitment and retention across various education levels.
Strategic Marketing Initiatives
Alexandre Rodriguez possesses extensive experience in strategic marketing, particularly in the educational sector. He has developed marketing strategies that emphasize branding, customer relationship management (CRM), and inbound marketing projects. His ability to anticipate market trends and identify business opportunities has facilitated innovation in marketing strategies, enhancing the effectiveness of campaigns aimed at student engagement.